In today’s digital landscape, insurers must effectively understand and reach their customers. Mobile searches for “insurance near me” have surged by over 100% since 2017, highlighting the need for insurers to be visible and accessible online. Implementing an omnichannel distribution strategy allows insurers to offer multiple engagement options, improving customer satisfaction and retention.
Omnichannel distribution involves selling products through various channels such as websites, mobile apps, social media, and traditional phone calls. For insurers, this means providing multiple touchpoints for policy purchases, claims submissions, and customer interactions. This strategy enhances customer experience, increases sales, and reduces acquisition costs.
To leverage omnichannel distribution, insurers should assess their current customer experience, integrate channels seamlessly, and invest in technology for real-time data sharing. Ultimately, omnichannel distribution benefits insurers, agents, and consumers by offering a personalized, convenient, and efficient experience.
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